Sunday, April 29, 2012

Dr. Peper 10... Not for Women?

Over the years, the cola and soda market has been doing a great job of coming out with new products to adapt to the market.  Recently, people have been turning away from sugary drinks such as soda and have been on a sort of health kick, and the soda companies have been adapting accordingly coming out with drinks under the names "zero" and "diet" with lower calorie counts.   However, now there seems to be a new trend of products that are not zero calorie...but have only 10 calories. Dr. Pepper 10 is a soda that claims to be "for men.  This seems completely ridiculous to me that 10 calories would make the difference between a successful product and an unsuccessful product in the eyes of the marketing world.  I asked my boyfriend what the big deal is with the calories and he answered that "diet" sodas are seen as something for women only because it suggests preoccupation with body image.  I was completely unaware of this flaw in the soda market.  Do you think that soda companies do a good job accommodating the beliefs that "diet sodas are unmanly?" What do you think of this 10 calorie idea?
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2 comments:

  1. Taylor LangeApril 29, 2012 at 2:12 PM

    I think it's harder to market a soda for men because it's something that they don't really care about. If there's soda, I'm going to drink it regardless of how many calories are in it. For me, I don't like soda and regardless of it being diet or zero calories, they're all still bad for you. I've seen the commercials for Dr. Pepper 10 and I don't really get it. I think it's weird that they're targeting men with this soda because I don't really associate soda and men. Maybe it's a new trend that they are trying to start, but when coming home after work, the last thing I would think of is a guy reaching into his fridge and pulling out a Dr. Pepper 10.

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  2. Dan MilesApril 30, 2012 at 7:51 AM

    I think that this is an extremely risky marketing strategy because of how many women it aggravates. But at the same time it makes them pay attention to the ad and immediatly recognize that brand. Dr pepper has been constantly pumping out new catchy advertisements, some are niche marketing such as a low calorie soda for men.n It's a catch 22 situation

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